Helping make Paris 2024 Olympic and Paralympic Games the most sustainable yet
Reducing the carbon footprint of the games is a key objective for Paris 2024. ArcelorMittal, the world’s leading steel company and an official partner, is supporting Paris to achieve its goal.
An effective and eye catching ad campaign at a range of strategic locations across Paris.
For the first time the torch is symmetrical top and bottom, conveying gender parity at the Games.
The 2,000 torches and the spectaculars needed for the Games have been fabricated by ArcelorMittal from high quality XCarb® 100% recycled steel, using 100% renewable energy, and all made in France. To celebrate, ArcelorMittal is hosting guests at its new Paris office for the duration of the Games.
Communication of ArcelorMittal’s involvement began early in 2023 with the creation and launch of a short promo film.
Work on a hospitality look and feel got going mid 2023. The aim was to create a premium and seamless digital and physical experience for ArcelorMittal’s guests and employees. A nuanced expression of the ArcelorMittal brand has been designed to evoke the dynamic spirit of the games, creatively inspired by the journey of the flame.
The energy of the Games is evoked in a striking graphic pattern as seen on one of the vehicle liveries ferrying guests and employees around.
Digital and physical applications come together to form a coherent whole.
Guidelines have been created to help the many agencies involved to execute consistently.
Delivering a memorable ArcelorMittal guest experience rests on effective collaboration between the agencies tasked with making it happen. It has been a pleasure and a great team effort working with SportFive, Radley Yeldar and Universal Media.
A warm welcome awaits guests at the Rue Blanche office. ArcelorMittal’s hosts have been specially kitted out for easy identification.
The ground floor of the Rue Blanche office and its beautiful courtyard have been transformed into a welcoming hospitality suite where guests can enjoy a welcome glass of champagne and lovely food, meet an Olympian and learn more about the torch.
The guest experience begins with registering on the custom-designed portal. Tickets, itinerary and things to do – all in one easy to use app.
This more sustainable approach to the Olympics and Paralympics is reflected in the venues. From day one, Paris has prioritised using existing venues over new and temporary ones. This focus on existing buildings is how Paris 2024 has most successfully reduced its carbon footprint.
A striking set of images capture the spirit of the Games in the reception at ArcelorMittal's UK HQ.
Mathieu Lehannneur's exquisite design was inspired by the Paris 2024 themes – equality, water and peace.