Creating the brand story for Global Chartering
Global Chartering Limited is a joint venture between ArcelorMittal and global dry bulk shipping experts Drylog. We created a powerful brand story to establish the new company as credible players in the dry bulk cargo sector.
Tom Crew 
Tom Crew 
Global Chartering is a 50:50 joint venture between steel giant ArcelorMittal and global dry bulk shipping experts Drylog. Decarbonising their fleet is a key strategic goal. They needed a powerful brand story and digital presence to reflect leadership of a sector that is working hard to reduce its carbon emissions.
We crafted a brand story that highlights their commitment to innovation, focusing on the expertise of their people and their unique edge in the industry.
The visual identity draws inspiration from both ArcelorMittal and Drylog, with a distinctive logo that nods to their global reach and seafaring heritage. The brand story comes to life in a dynamic website featuring extensive use of live-action video.
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If you’re wrestling with complexity – a story that’s got tangled, a brand that’s not pulling its weight, or an ambition that’s hard to track – we’d love to chat.
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