Creating the brand story for Global Chartering

Global Chartering is a 50:50 joint venture between steel giant ArcelorMittal and global dry bulk shipping experts Drylog. Decarbonising their fleet is a key strategic goal. They needed a powerful brand story and digital presence to reflect leadership of a sector that is working hard to reduce its carbon emissions.

We crafted a brand story that highlights their commitment to innovation, focusing on the expertise of their people and their unique edge in the industry.

The visual identity draws inspiration from both ArcelorMittal and Drylog, with a distinctive logo that nods to their global reach and seafaring heritage. The brand story comes to life in a dynamic website featuring extensive use of live-action video.