Aperam launches Aperam infinite™
Aperam is a leading producer of stainless steels. We worked with them to develop a new sustainability brand – Aperam infinite™ – for their near-zero footprint products.
Why ‘infinite’? Because stainless steel is infinitely recyclable and re-usable – the perfect material for meeting the world’s sustainability challenges.
Aperam infinite™ was launched 27 September 2023 at Stainless Steel World Conference & Expo and received a fantastic response from customers, prospects and stakeholders.
We developed the name, logo and look and feel. The symbol is a modern interpretation of the classic infinity shape and is derived from the Aperam wordmark and colour palette.
Tim Di Maulo, CEO said “We have transformed Aperam to provide sustainable, high quality stainless steel and specialty alloys at the scale the world needs. Welcome to an infinite world, full of opportunities and possibilities.”
Aperam is a world leader in stainless, speciality and electrical steels
Central to transforming its business in Europe was the integration of ELG, a leading recycling company in 2021. Today, Aperam stands out as the sole fully integrated stainless steel producer capable of recycling large volumes of high quality scrap materials without compromising quality.
It is the only truly circular economy player active in the transformation of the stainless steel industry. Stainless steel is the perfect material for meeting the world’s sustainability challenges now and in the future.
Stainless steel meets the requirements of the three axes of the circular economy – durability, recyclability and sustainability. It’s corrosion-resistant, durable and has an almost infinite life compared to other materials.
Aperam infinite™ – infinitely recyclable, infinitely usable, infinitely adaptable and ultimately, we believe, infinitely good.
We are currently working on a joint venture project for Global Chartering Limited