Eagle Eye
Powering the personalized marketing revolution
SaaS provider, Eagle Eye, powers real-time, omnichannel, personalised consumer marketing activities for the world’s leading customer-centric businesses helping them earn the loyalty of their customers.
Their brand expression did not capture the innovation of their product offerings and it struggled to engage new customers and excite their internal teams.
We started by re-engaging Eagle Eye’s internal global teams at an in-person event. A personalised printed playbook, using their existing assets, was handed to every employee to remind them of the power of being proudly purple.
Following the success of the playbook we were asked to refresh their brand expression to match their ambitious vision for their best-in-class solutions.
Retaining their logo and ‘sacred’ purple, we updated and extended their core elements and defined how they worked together to create powerful and engaging communications.
A year on, we created a product film pushing the limits of our refreshed brand expression to breathe life into Eagle Eye’s flagship cloud-based adjudication technology, Eagle Eye AIR.
A unique opportunity to explore how brand photography, iconography and colour could distil the intricacies of a complex technical process into something clear and impactful.
Outcome
“Since the refreshed brand expression launched, Eagle Eye has seen a 139% increase in content engagement.”
Sarah Jarvis, Propositions and Communications Director, Eagle Eye
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