Eagle Eye

Powering the personalised marketing revolution

Launch collateral Story Brand expression Identity Messaging Film Animation Guidelines Literature Employee engagement Events Image library

Eagle Eye’s industry leading technology powers real-time, personalised marketing activities for the world’s biggest brands. Helping businesses build lasting customer loyalty, enabling smarter engagement, and connecting with their customers in more meaningful ways.

Their brand expression did not capture the innovation of their product offerings and it struggled to engage new customers and excite their internal teams.

We started by re-engaging Eagle Eye’s internal global teams at an in-person event. A personalised printed playbook, using their existing assets, was handed to every employee to remind them of the power of being proudly purple.

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Following the success of the playbook we were asked to refresh their brand expression to match their ambitious vision for their best-in-class solutions.

Retaining their logo and ‘sacred’ purple, we updated and extended their core elements and defined how they worked together to create powerful and engaging communications.

A year on, we created a product film pushing the limits of our refreshed brand expression to breathe life into Eagle Eye’s flagship cloud-based adjudication technology, Eagle Eye AIR.

A unique opportunity to explore how brand photography, iconography and colour could distil the intricacies of a complex technical process into something clear and impactful.