MORE

Great stories demand more

Strategy Story Brand expression Naming Identity Messaging Online Film Animation

Launching a new brand for a new entertainment category

The way we share and consume content has changed. Digital media and streaming has become increasingly dilutive and consumer engagement is suffering.

However, the immersive industry is growing rapidly, providing a variety of ‘in-person’ experiences. An entirely new way to engage and excite audiences that goes beyond the limits of scrolling culture, devices and screens.

MORE came to us with a vision for a new ‘hyper-immersive’ entertainment offer, one that would reset audience expectations of immersive experiences that have started to become formulaic.

Together we helped to articulate their purpose, summarised in ‘Great stories demand more.’

More activation, more engagement and more revenue for the worlds best loved arts, sports and entertainment brands.

More excitement, more thrills, more gasps, more emotion, more tension and more WOW! moments for their audiences.

We captured the sights, sounds and senses of MORE’s vision for this new world of hyper-immersion. Developing a core story, name, dynamic visual expression and messaging that enabled them to stand out in commercial conversations with global IP and rights holders.

This new category-creating brand positions MORE as curators and creators of spectacular, hyper-immersive destinations. Heightening senses and creating unforgettable, heart-stopping moments through the power of world-class storytelling, creativity and best in class production.

1/5

MORE are perfectly positioned to become the leaders in this new hyper-immersive era, driven by a world hungry for exciting, engaging real-world experiences across music, art, sports and entertainment.

Outcome

The Manasian&Co team have been fantastic partners for MORE. We came to them with an idea, truly not much more than that, about our initial product and how it could fit into an imagined future version of our company and industry. They got it, quickly, and have crafted us a set of brand materials that we couldn’t be happier with. We will be back for more soon.